Hello! I’m Karina Carvalho. A graphic designer from USA, Washington, DC. I have rich experience in apparel design, photography and website design. I would love to talk with you about my experiences.
Lead a design brand focused on LGBTQ+ apparel and custom branding. I conceptualize and create bold, purpose-driven designs that promote self-expression and inclusivity, while overseeing brand strategy, product development, and creative direction. I manage collaborations, marketing, and e-commerce to grow the brand’s presence, transforming client visions into high-impact visuals that spark conversations and foster authentic connections.
Conceptualized and implemented cohesive visual styles for diverse brand marketing campaigns across various platforms, including websites, apps, email, social media, and in-store experiences. I enhanced customer engagement with custom animations for digital platforms such as TikTok, Instagram, and email campaigns. Collaborating with cross-functional teams, I organized and presented creative assets during regular reviews, ensuring brand consistency and impactful visual communication for multiple organizations and clients.
Supported business development and marketing initiatives by creating visually compelling designs for various digital and print materials. I contributed to marketing automation, lead generation, and sales efforts through engaging visuals for websites, social media, PPC campaigns, and email marketing. Additionally, I collaborated with the marketing team to enhance SEO strategies and create content that aligned with business goals, ensuring effective brand messaging across all touchpoints. My role included assisting with video marketing, consulting on design strategy, and supporting overall digital marketing efforts.
Created dynamic visual content for various university campaigns, events, and publications. I designed marketing materials, including brochures, posters, and digital assets, while also capturing high-quality photos to enhance the university’s brand presence. Collaborating with cross-functional teams, I contributed to website design, social media, and email marketing efforts, ensuring consistent and engaging visuals across all platforms. My work helped communicate the university’s message effectively, enhancing its image and fostering a stronger connection with students, faculty, and prospective audiences.